Oh, influencers, right? Sometimes they really can be a pain in the asses
of big companies with their big audiences and a tendency to say whatever
they want, leaving their sponsors on the edges of their seats. But all
the characteristics that bring companies headaches are human, so why
not have a virtual influencer, without the unpredictability of one – but
those would also be run by humans, what an oxymoron. KFC made its
own influencer – the chain’s founder, a hipster Colonel Sanders. He has
taken over KFC’s Instagram feed and we are in love with it.

Paco Conde: “A computer-generated super hot Colonel Sanders is not
just a funny parody of the virtual influencers trend on Instagram, but
also an extraordinary example of how to create a unique tone of voice
for a brand in social media, post by post.”