Vision Express, 3 spots [00:30]#
Daniel Abittan, the French chairman of Vision Express, explains in his heavily accented English the benefits of his brand’s spectacles. There’s their Memoflex frame, which makes them virtually unbreakable so that they can even be worn during a work -out and are especially suitable for children. Other arguments are the fine cut of the lenses and the fact that they don’t slip due to their six dimensions. He also gives some biographical information, telling us how, as a little boy, he had to wear “Coke bottle” glasses which made him want to produce “sexy” glasses when he started his own company.