Vision Express
MCBD, London
[2.09.028]
More Info
Vision Express: “Eyeballs” [00:30]# Two slenderly built men, with eyeballs instead of heads on their shoulders, step up to two muscular tanned guys that also have eyeballs instead of heads. They are subsequently put through their paces by the latter, having to perform a variety of different exercises in the process. They go through a punishing routine of weight lifting, sit-ups, rope-skipping, etc. until they are finally fitted with a huge pair of spectacles. Optician chain Vision promises its customers the very best advice when selecting the right pair of glasses for their needs – plus regular checks-ups to ensure that eyes stay in good shape.
- Client Vision Express
- Ad Agency MCBD, London
- Art Director Danny Hunt
- Copywriter Gavin Torrance
- Production Company Partizan, London
- Director Valérie Pirson