“Le Bateau” + “Le Saxo” [00:35]# Visual is an association of French opticians. These commercials depict situation in which, had the protagonists been fitted with a pair of glasses, they would have fared more happily. The first shows a sinking ship with the radio operator, due to his short-sightedness, glumly morseing away on a stapler. In the second one, a hapless, similarly myopic tourist, mistakes a sound studio for a toilet and pisses into a saxophone. Claim: “Visual. And you’re already seeing more clearly.”