Vivo
Young & Rubicam (Y&R), São Paulo
[4.18.094]
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Vivo “Rethink”#
What were the topics that sparked the most discussions in Brazil in 2017? This spot includes most of them – immigration, diversity, sexual harassment, etc. The aim is to show people that trolling and cyberbullying are actually topics that hurt real people, and that there are other ways to express opinions than being cruel and abusive.
- Client Vivo
- Ad Agency Young & Rubicam (Y&R), São Paulo
- Creative Director Laura Esteves, Alexandre Silveira, Rafael Pitanguy
- Art Director Felipe Pavani, Rafael Oliveira
- Copywriter Laura Esteves, Leandro Lourenção
- Production Company Yourmama
- Director Alessandro Cassulino
More: Young & Rubicam (Y&R) São Paulo
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