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Bartle Bogle Hegarty (BBH), London

[6.07.043]

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Vodafone “Time Theft” (01:30) #
In this spot, one can really feel for the
protagonist, who never actually manages
to make his date. Every time he arrives
at the appointed place, he suddenly
finds himself back in his office with another
hour having passed. This is designed
to remind him that, every day, he
wastes the best part of his time at the
office. Small wonder, therefore, that he
is finally seen going on the rampage
inside his office. As the commercial ends,
we see the same man, with a Vodafone
mobile in his hand, leisurely crossing the
street on the way to his date. Voice-over:
“Don’t let work steal all the good bits of
your day. Make work work around you
instead. With mobile broadband and
email from Vodafone”.

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Vodafone “Time Theft” (01:30) # In this spot, one can really feel for the protagonist, who never actually manages to make his date. Every time he arrives at the appointed place, he suddenly finds himself back in his office with another hour having passed. This is designed to remind him that, every day, he wastes the best part of his time at the office. Small wonder, therefore, that he is finally seen going on the rampage inside his office. As the commercial ends, we see the same man, with a Vodafone mobile in his hand, leisurely crossing the street on the way to his date. Voice-over: “Don’t let work steal all the good bits of your day. Make work work around you instead. With mobile broadband and email from Vodafone”.

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