Vodafone
McCann, Bucharest
[5.13.124]
More Info
(Scan the QR-Code and download your favorite book.) Campaign for Vodafone aiming to increase mobile internet traffic. A digital
library – a poster wall with QR code-labeled books – was created and placarded in schools and public spaces. A Vodafone app allowed users to scan QR codes and download free books to their mobile devices.
- Client Vodafone
- Ad Agency McCann, Bucharest
- Creative Director Adrian Botan, Catalin Dobre
- Art Director Ionut Cojocaru
- Copywriter Ioana Filip
- Typographer Razvan Chifu
- Digital Artist Macri Studio
More: McCann Bucharest
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