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DDB, London

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VW Passat: “Positive Thinking” [00:60]# A source of great controversy within the creative community is this spot for the VW Passat, some pronouncing it tops, others calling it a flop. Whatever the case, it certainly is very musical. A man – apparently having been laid off – is seen leaving an office building holding a cardboard box which, to cap it all, he manages to drop. Rather than freaking out, however, he begins to sing while strolling over to his VW Passat. Super: “One thing you can be sure of. VW Passat.”

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VW Passat: "Positive Thinking" [00:60]# A source of great controversy within the creative community is this spot for the VW Passat, some pronouncing it tops, others calling it a flop. Whatever the case, it certainly is very musical. A man – apparently having been laid off - is seen leaving an office building holding a cardboard box which, to cap it all, he manages to drop. Rather than freaking out, however, he begins to sing while strolling over to his VW Passat. Super: “One thing you can be sure of. VW Passat.”

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