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DDB, Paris

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Lupo: 100 kilometers on 3 liters.
(First appeared in 2000.)
A spread featuring a clutch of print ads that won a Gold Lion at the Cannes Lions Festival in the early years of the new millennium.

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Lupo: 100 kilometers on 3 liters. (First appeared in 2000.) A spread featuring a clutch of print ads that won a Gold Lion at the Cannes Lions Festival in the early years of the new millennium.

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