Volkswagen China
Ogilvy & Mather, Beijing
[3.15.194]
More Info
VW: “Eyes On The Road”# In a Chinese movie theater, the performance opens with a film of someone driving a car, whereupon all of those present are sent a text, this brief distraction prompting the car up on the screen to crash. A rather different way of appealing to drivers to be more attentive.
- Client Volkswagen China
- Ad Agency Ogilvy & Mather, Beijing
- Creative Director Doug Schiff , Kama Yu , Daqing Wang
- Art Director Morris Ku , MinSheng Zhang , Zhou Xufeng , Andi Chow
- Copywriter Doug Schiff , Song Lei
- Director Eggtart Chow
More: Ogilvy & Mather Beijing
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