Volvo
Scali, McCabe, Sloves, New York
[2.92.121]
More Info
Volvo “Life expectancy of a Swede” [01:00]# We see an old Swede sweating in the sauna and then cooling off in a hole dug into the ice of a frozen lake. The VO tells us of the high life expectancy of the Swedes and that they expect the same of their cars. Which is why Volvo’s have to be as durable as they are.
- Client Volvo
- Ad Agency Scali, McCabe, Sloves, New York
- Art Director John Danza
- Copywriter Ed McCabe
- Production Company James Garrett Productions, London
- Director Bo Wideberg
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