Volvo
Forsman & Bodenfors, Stockholm
[4.14.002]
More Info
A film recording of a Spanish bull chase made using a 360° wide-angle lens fitted to a highly maneuverable Volvo truck – plus bonus footage taken from a drone perspective. Rikesh Lal: “Volvo does it again for their truck brand with this site. Inspired by Spanish tradition, the site shows the precision and handling of their trucks while being chased by bulls. Oh yeah, and did I mention the
video is a 360 degree experience? And if that’s not enough, you can watch the whole thing play out from a drone.”
- Client Volvo
- Ad Agency Forsman & Bodenfors, Stockholm
- Creative Director Martin Ringqvist , Anders Eklind , Sophia Lindholm , Björn Engström
- Production Company Smuggler, London
- Director Henry Alex Rubin
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