Volvo “The Get Away Car”
Adopting a philosophical frame of mind inspired
by Alan Watts, the new spot for Volvo asks us
to stop and consider why we spend our whole
life trying to push along to get to the next level,
first at school and college and then in professional
life, if we never manage to enjoy the
fruits of our exertions since we are always living
in the future. An exhortation, in other words,
to live fully – now. A philosophy, of course, to
which the V90 Cross Country can contribute.