Volvo
Forsman & Bodenfors, Gothenburg
[6.18.138]
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Volvo Construction Equipment “Pump It Up”#
Long time no see, Dolph Lundgren! Volvo picked just the right person to put their construction plant – which at first appears to be a bit out of shape -– through its paces. And what else, after all, could be up to the challenge of Lundgren’s tough workout program if not the Volvo range of excavators? A spot set to the muscular beats of Technotronic’s “Pump Up the Jam.”
- Client Volvo
- Ad Agency Forsman & Bodenfors, Gothenburg
- Art Director Lars Elfman
- Copywriter Martin Ringqvist
- Production Company The Producers, London
- Director Tompa & Rondo