Volvo
Forsman & Bodenfors, Stockholm
[5.19.104]
More Info
Volvo Trucks “The Cash Machine”#
What is the best way to become a millionaire? Drive a Volvo Truck with its new turbo compound engine – according to this ad, at least, as you can save a lot of money this way. We see a trucker, driving a gold-plated vehicle, he is getting the celebrity treatment wherever he goes, and treats himself to massages and manicures and seemingly even wipes his butt with bills. All that to the popular fiddler on the roof song “If I Were a Rich Man.”
- Client Volvo
- Ad Agency Forsman & Bodenfors, Stockholm
- Creative Director Kim Cramer , Mattias Berg , Björn Engström , Lars Elfman
- Art Director Peter van Vliet
- Production Company The Producers, London
- Director Tomas Skoging