Volvo
AKQA, New York
[3.23.092]
More Info
VOLVO
The Unboxing #
While a fully electric SUV might seem like a huge step in the development of electric vehicles, Volvo wishes to highlight the small aspects of the car … specifically the small carbon footprint it would produce. In a pastiche of unboxing videos, Volvo Cars CEO Jim Rowan features in the film holding a pint-sized Volvo, adding a fantastical element to the campaign.
- Client Volvo
- Ad Agency AKQA, New York
- Creative Director Laura Visco, Peter Lund, Miles Unwin
- Art Director Andrew Lopez, Anders Wiberg, Shiko Murai
- Copywriter Simon Magnusson
- Director Oliver Creamer
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