
Volvo FH
Forsman & Bodenfors, Gothenburg
[6.12.002]
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Two trucks, a rope, a rescue crew, and Faith Dickey, who holds the world record in highlining. To promote the Volvo FH, Forseman
& Bodenfors developed a very risky stunt in which Faith Dickey balances on a rope between two moving trucks.
Martin Cedergren: “It had never been done before, not even in Hollywood. But that didn’t stop Faith Dickey, a world record holder
in highlining, from trying to do what everyone thought was impossible. Walking a line between two speeding
trucks. The viral is directed by Oscar nominee Henry Alex Rubin, and the stunt coordinator is Hollywood veteran
Peter Pedrero.”
- Client Volvo FH
- Ad Agency Forsman & Bodenfors, Gothenburg
- Art Director Anders Eklind, Sophia Lindholm
- Copywriter Martin Ringqvist, Björn Engström
- Production Company Smuggler, Los Angeles
- Director Henry-Alex Rubin
More: Forsman & Bodenfors Gothenburg
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