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DDB, Paris

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SNCF: “Escape Machine” [01:14]# An initially innocuous-looking large black cube in the Place du Palais Royal in Paris
reveals itself to be a “luck machine.” Passers-by who press the button set a spectacle in motion at the end of which a train ticket is printed out for them.

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SNCF: "Escape Machine" [01:14]# An initially innocuous-looking large black cube in the Place du Palais Royal in Paris reveals itself to be a “luck machine.” Passers-by who press the button set a spectacle in motion at the end of which a train ticket is printed out for them.

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