Marmite “Marmite Gene Project”
Marmite teams up with scientists working at a genetics company to determine whether people are actually born either liking or hating Marmite by using a simple saliva cheek swab. In hilarious but deadpan fashion, Marmite reports on the test’s findings – one of which is the insight that Marmite lovers and haters can “coexist in the same family” – and subsequently invites viewers to order the special test kit it has developed.