VR Vaccine
Ogilvy & Mather, São Paulo
[4.17.189]
More Info
A VR headset used to overcome children’s fear of vaccine jabs. As
part of the immersive VR experience, kids are so busy helping a good
fairy fight the forces of evil that the doctor can perform the injection
virtually unnoticed.
Hugo Veiga: “A magical experience to distract from a painful moment
we all passed through in life. Love the kids’ reactions.”
- Client Hermes Pardini
- Ad Agency Ogilvy & Mather, São Paulo
- Creative Director Félix del Valle , Eduardo Doss , Claudio Lima , Marcio Fritzen , Ricardo Sciammarella
- Art Director Sandra Alves
- Copywriter Tarik Frank
- Digital Artist Vetor Filmes
- Director Nando Cohen , Luiz Evandro