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VR Vaccine

Ogilvy & Mather, São Paulo

[4.17.189]

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A VR headset used to overcome children’s fear of vaccine jabs. As
part of the immersive VR experience, kids are so busy helping a good
fairy fight the forces of evil that the doctor can perform the injection
virtually unnoticed.

Hugo Veiga: “A magical experience to distract from a painful moment
we all passed through in life. Love the kids’ reactions.”

More: Ogilvy & Mather São Paulo

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A VR headset used to overcome children’s fear of vaccine jabs. As
part of the immersive VR experience, kids are so busy helping a good
fairy fight the forces of evil that the doctor can perform the injection
virtually unnoticed.

Hugo Veiga: “A magical experience to distract from a painful moment
we all passed through in life. Love the kids’ reactions.”

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