VW
AlmapBBDO, Sao Paulo
[03.24.067]
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Volkswagen’s 70th birthday ‘Generations’ campaign using AI deepfake technology to reunite legendary Brazilian singer Elis Regina 41 years after her death, with her daughter Maria Rita in a VW camper van duet.
- Client VW
- Ad Agency AlmapBBDO, Sao Paulo
- Art Director Francis Allan
- Copywriter Gustavo Tasselli
- Production Company Boiler Filmes
- Director Dulcidio Caldeira
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