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VW Beetle

Crispin Porter + Bogusky, Boulder

[3.08.115]

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On a TV chat show, the host – introduced
to us here in the form of the old
VW Beetle – is talking to Shawn
Fanning, the founder of Napster. In the
course of the conversation, each tries to
outdo the other by claiming – Shawn
Fanning with his music-sharing platform,
the Beetle with its clean diesel
engine – that he has done more to
bring happiness to humankind. Finally,
Fanning concedes defeat, stating that
VW is a source of joy that also happens
to be legal. Pay-off: “Clean diesel fun
for everyone.”

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On a TV chat show, the host – introduced to us here in the form of the old VW Beetle – is talking to Shawn Fanning, the founder of Napster. In the course of the conversation, each tries to outdo the other by claiming - Shawn Fanning with his music-sharing platform, the Beetle with its clean diesel engine – that he has done more to bring happiness to humankind. Finally, Fanning concedes defeat, stating that VW is a source of joy that also happens to be legal. Pay-off: “Clean diesel fun for everyone.”

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