VW Beetle
Crispin Porter + Bogusky, Boulder
[3.08.115]
More Info
On a TV chat show, the host – introduced
to us here in the form of the old
VW Beetle – is talking to Shawn
Fanning, the founder of Napster. In the
course of the conversation, each tries to
outdo the other by claiming – Shawn
Fanning with his music-sharing platform,
the Beetle with its clean diesel
engine – that he has done more to
bring happiness to humankind. Finally,
Fanning concedes defeat, stating that
VW is a source of joy that also happens
to be legal. Pay-off: “Clean diesel fun
for everyone.”
- Client VW Beetle
- Ad Agency Crispin Porter + Bogusky, Boulder
- Art Director Alex Bogusky , Kim Colin
- Copywriter Scott Linnen , Dave Schiff
- Production Company The Directors Bureau
- Director Roman Coppola