![VW Routan](https://www.luerzersarchive.com/wp-content/uploads/2008/06/41479.jpg)
VW Routan
Crispin Porter + Bogusky, Miami
[6.08.107]
More Info
VW Routan: “Meet Christine” [00:30]# In this ironic campaign, popular US movie and TV actress Brooke Shields draws attention to the disturbing effects of the Routan. It would appear that there is a clear link between the current baby boom and the soaring Routan sales figures. Women get pregnant just to be able to buy this car. Even the protests of the pregnant women in the background are unable to get her to abandon this theory. “Make babies out of love and not because of Volkswagen,” she pleads.
- Client VW Routan
- Ad Agency Crispin Porter + Bogusky, Miami
- Art Director Tim Eger
- Copywriter Andrew Goldin
- Production Company Smuggler, Los Angeles
- Director Chris Smith
More: Crispin Porter + Bogusky Miami
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