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VW Volkswagen
Ogilvy & Mather, Cape Town
[3.03.116]
More Info
VW “You’ll think you can” (00:50)# Just imagine the following scenario: You’re sitting on your pleasantly sunny balcony one morning enjoying a cup of coffee when, all of a sudden, a steamroller that’s obviously gone AWOL races past, leaving a trail of destruction in its path. Your only saviour comes in the shape of the hero of this spot, who seems unshakably convinced of his a- bility to stop the rampant vehicle using his VW Golf. Apparently, the technical perfection of this make of car can lead its drivers down the rocky road of overestimation…
- Client VW Volkswagen
- Ad Agency Ogilvy & Mather, Cape Town
- Art Director Ryan Reed
- Copywriter Chris Gotz
- Production Company Egg, Cape Town
- Director Kim Geldenhuys
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