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VW Volkswagen

Ogilvy & Mather, Cape Town

[3.03.116]

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VW “You’ll think you can” (00:50)# Just imagine the following scenario: You’re sitting on your pleasantly sunny balcony one morning enjoying a cup of coffee when, all of a sudden, a steamroller that’s obviously gone AWOL races past, leaving a trail of destruction in its path. Your only saviour comes in the shape of the hero of this spot, who seems unshakably convinced of his a- bility to stop the rampant vehicle using his VW Golf. Apparently, the technical perfection of this make of car can lead its drivers down the rocky road of overestimation…

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VW "You'll think you can" (00:50)# Just imagine the following scenario: You're sitting on your pleasantly sunny balcony one morning enjoying a cup of coffee when, all of a sudden, a steamroller that's obviously gone AWOL races past, leaving a trail of destruction in its path. Your only saviour comes in the shape of the hero of this spot, who seems unshakably convinced of his a- bility to stop the rampant vehicle using his VW Golf. Apparently, the technical perfection of this make of car can lead its drivers down the rocky road of overestimation...

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