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VW Volkswagen

DDB, Milan

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VW “Tent” (00:30)# Camping out is usually associated with iniquities such as open-air toilets and eating straight from the tin. Yet – as the runner invited for a glass of water by the friendly campers in this spot realizes to his amazement – camping out doesn’t necessarily have to mean forgoing all luxuries. Which is understandable, as consumers who’ve grown accustomed to the supreme comforts a VW Polo has to offer are no longer prepared to compromise…

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VW "Tent" (00:30)# Camping out is usually associated with iniquities such as open-air toilets and eating straight from the tin. Yet - as the runner invited for a glass of water by the friendly campers in this spot realizes to his amazement - camping out doesn't necessarily have to mean forgoing all luxuries. Which is understandable, as consumers who've grown accustomed to the supreme comforts a VW Polo has to offer are no longer prepared to compromise...

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