![VW Volkswagen](https://www.luerzersarchive.com/wp-content/uploads/2003/03/27877.jpg)
VW Volkswagen
DDB, Milan
[3.03.117]
More Info
VW “Tent” (00:30)# Camping out is usually associated with iniquities such as open-air toilets and eating straight from the tin. Yet – as the runner invited for a glass of water by the friendly campers in this spot realizes to his amazement – camping out doesn’t necessarily have to mean forgoing all luxuries. Which is understandable, as consumers who’ve grown accustomed to the supreme comforts a VW Polo has to offer are no longer prepared to compromise…
- Client VW Volkswagen
- Ad Agency DDB, Milan
- Art Director Steve Manero
- Copywriter Enrico Bonomini
- Production Company New Partners Film, Milan
- Director Barney Cokeliss
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