Volkswagen “Welcome” (01:00)# It’s always a pleasure to be greeted with joy. This spot’s protagonist nonetheless looks a little disorientated when, all of a sudden, all kinds of people from a variety of ethnic backgrounds smilingly hug him wherever he goes. Only at the spot’s end do we find out why. Apparently, all Golf drivers worldwide resemble a large and happy family. Which also means that newcomers must be greeted with the appropriate decorum. Welcome to the family! Silver Lion at Cannes.