VW Volkswagen
DDB, Berlin
[2.05.003]
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Volkswagen “For Boys Who Were Always Men” (00:45) # Even diehard unbelievers will convert now that Volkswagen has left one in
absolutely no doubt: the new Golf GTI is best for boys who’ve always actually been real men. There’s proof enough – just take a look at the 70s. Nothing like starting young! We are duly impressed by characteristic and immediately recognizable elbow postures, careful reading selections, but also by deliberate stares at ladies’ well-turned legs.
- Client VW Volkswagen
- Ad Agency DDB, Berlin
- Art Director Mathias Stiller , Sandra Schilling
- Copywriter Wolfgang Schneider , Ulrich Lützenkirchen
- Production Company @Radical.Media, New York
- Director Steve Miller