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VW Volkswagen

DDB, Berlin

[4.05.123]

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Who has not had a “bad hair day” when everything that can go wrong does go wrong? And when the day begins with a black cat crossing one’s path … superstition? The unassuming driver in this spot for the new Polo would not, apparently, seem to be bothered by such matters. Sipping on his Coke in unperturbed manner, he drives through a town where all hell seems to have broken loose. A wrecking ball narrowly misses the rear of the Polo, a driverless caravan comes careering down the street, and welded metallic stars are even falling off the walls of houses. On arriving home and getting out of the car, however, the hero is a little anxious. He feels “reassuringly safe” only when in his Polo.

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Who has not had a “bad hair day” when everything that can go wrong does go wrong? And when the day begins with a black cat crossing one’s path ... superstition? The unassuming driver in this spot for the new Polo would not, apparently, seem to be bothered by such matters. Sipping on his Coke in unperturbed manner, he drives through a town where all hell seems to have broken loose. A wrecking ball narrowly misses the rear of the Polo, a driverless caravan comes careering down the street, and welded metallic stars are even falling off the walls of houses. On arriving home and getting out of the car, however, the hero is a little anxious. He feels “reassuringly safe” only when in his Polo.

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