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VW Volkswagen

DDB, Berlin

[4.05.124]

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This commercial for the smallest member of the Volkswagen family – the new Fox – resembles a guided tour of the many models produced by the carmaker in the course of its history. There is something to suit every taste: from the small and colorful through to the big and practical, and on to innovative and futuristic designs. They flicker by in a seamless series of images that merge into one another at intervals of seconds on the screen. Even after decades of experience, however, VW are now putting all of their eggs in one basket. The result of their endeavors is to be found in a single automobile – the little Fox. This, says the spot, is a genuine Volkswagen – a car in which they thought for everyone.

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This commercial for the smallest member of the Volkswagen family – the new Fox – resembles a guided tour of the many models produced by the carmaker in the course of its history. There is something to suit every taste: from the small and colorful through to the big and practical, and on to innovative and futuristic designs. They flicker by in a seamless series of images that merge into one another at intervals of seconds on the screen. Even after decades of experience, however, VW are now putting all of their eggs in one basket. The result of their endeavors is to be found in a single automobile – the little Fox. This, says the spot, is a genuine Volkswagen – a car in which they thought for everyone.

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