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VW Volkswagen

Ogilvy & Mather, Cape Town

[4.05.125]

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Two thousand meters above the earth: a man, his parachute as its flutters from his grasp, and an airborne car – the point of departure for a lavishly produced spot for the VW Polo. The decision one faces at such dizzy heights is whether to reach for the parachute or to try and get into the car? This spot’s protagonist does not hesitate for long, expending great effort to get across to the car. Once he has his seatbelt on, everything is tickety-boo again for the Polo driver. Tagline: You’ll believe you can.

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Two thousand meters above the earth: a man, his parachute as its flutters from his grasp, and an airborne car – the point of departure for a lavishly produced spot for the VW Polo. The decision one faces at such dizzy heights is whether to reach for the parachute or to try and get into the car? This spot’s protagonist does not hesitate for long, expending great effort to get across to the car. Once he has his seatbelt on, everything is tickety-boo again for the Polo driver. Tagline: You’ll believe you can.

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