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VW Volkswagen
DDB, Amsterdam
[5.07.009]
More Info
Volkswagen “Hidden Variant” (01:30) #
One bright sunny day on the estate, we
see a car coming out of the garage. While
it is still only halfway out, the driver
brakes abruptly waving to his neighbours,
who look at him in astonishment. While
eating, the selfsame driver glances out of
the window when he notices that the forklift behind which he parked his car is now
carrying off its load. Panicstricken, he
draws the curtain to ensure that only half
of the car remains visible. Throughout the
spot, the owner of the VW Golf Estate
goes to highly suspect lengths to avoid
showing his vehicle in its entirety. Super:
“If your Golf is an Estate everyone will
want to borrow it. The Volkswagen Golf
Estate.”
- Client VW Volkswagen
- Ad Agency DDB, Amsterdam
- Art Director Robert Van Der La
- Copywriter Ruben Sonnenvald
- Production Company Atmosfar Production, Stockholm
- Director Henrik Hallgren
More: VW Volkswagen
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