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VW Volkswagen

DDB, Amsterdam

[5.07.009]

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Volkswagen “Hidden Variant” (01:30) #
One bright sunny day on the estate, we
see a car coming out of the garage. While
it is still only halfway out, the driver
brakes abruptly waving to his neighbours,
who look at him in astonishment. While
eating, the selfsame driver glances out of
the window when he notices that the forklift behind which he parked his car is now
carrying off its load. Panicstricken, he
draws the curtain to ensure that only half
of the car remains visible. Throughout the
spot, the owner of the VW Golf Estate
goes to highly suspect lengths to avoid
showing his vehicle in its entirety. Super:
“If your Golf is an Estate everyone will
want to borrow it. The Volkswagen Golf
Estate.”

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Volkswagen “Hidden Variant” (01:30) # One bright sunny day on the estate, we see a car coming out of the garage. While it is still only halfway out, the driver brakes abruptly waving to his neighbours, who look at him in astonishment. While eating, the selfsame driver glances out of the window when he notices that the forklift behind which he parked his car is now carrying off its load. Panicstricken, he draws the curtain to ensure that only half of the car remains visible. Throughout the spot, the owner of the VW Golf Estate goes to highly suspect lengths to avoid showing his vehicle in its entirety. Super: “If your Golf is an Estate everyone will want to borrow it. The Volkswagen Golf Estate.”

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