VW’s “Side Assist” alerts drivers to unforeseen hazards – and that is precisely what this interactive YouTube spot is designed to visualize: the viewer is asked to move the cursor to a certain point on the time-bar in order to be sent a miniature image of a
subsequent scene. And hey presto – that scene actually does occur just a few seconds later!

Nir Refuah: “Volkswagen found a very clever way to promote their ‘Side Assist’ using YouTube’s interface in a fun and engaging video. The connection to the product might not be strong, but a very good user experience.”