Users armed with a computer mouse were challenged to go hunt the new VW GTI – launched on September 13, 2013 – on banners
appearing across the four most-visited Dutch websites. The fastest online hunter won not only the race but also the actual car itself.

Nir Refuah:“This awesome campaign takes the oldest internet media, the banner, and transforms it into an exciting live event. The rules are simple: Catch the GTI while it’s on the banner. But the production around it is
just amazing.”