VW Golf “Labels” [01:00]# A man in a bar gesturing boisterously. Close-up of his watch. Super: “I´m loaded.” A young man sitting in a side-walk café reading a big fat book.
Super: “I´m intellectual.”
Short sequences like this demonstrate the label-like character many possessions have in our lives. In the end a young man gets into his Golf. Super: “I´m going down to the shops.” Endline: “Golf. A car not a label.”