VW Golf “Social Campaign” [00:45]#
A car commercial that appropriates the ingredients of public service spots on Aids.
A nightclub scenario where boy meets girl is interrupted by a headline reminder exhorting viewers to “avoid risky situations.” As they step into an elevator and start kissing, viewers are urged to “think about your partner.”
What the guy is searching for in his jacket is, however, not condoms, but the VW car keys the woman finally hands him. Pay-off: “Always choose safety. Use a Golf.”