VW Polo “Protection” [01:00]# Various black-and-white, slo-mo sequences accompained by the Agnus Dei from Fauré´s “Requiem” make up this beautiful spot for VW Polo. We watch protesters in a violant demonstration trying to protect themselves from the thrust of the water-cannon, a horseback-rider thrown off his horce in the middle of a race and crouching to get out of the way of horse´s hooves; a man chased by dogs, scenes from a boxing match and firefighters in action.
All of the protagonists protect themselves by bending and holding their arms over their heads. Pay-off: “Have you ever noticed how protected you feel when you make yourself small?” Cut to the very compact and safelooking VW Polo.