“Lamppost” + “Tennis” [00:30]# Two more commercials for Volkswagen and the surprise effect due to the low prices. This time handymen cushion a lamppost knowing people who see the price of a VW on a nearby poster are bound to run right into it. In the second commercial the spectators at a tennis match suddenly stop turning their heads to follow the ball, their eyes remaining glued to the price on a Volkswagen poster on a nearby wall. Pay-off: “Surprisingly low prices.”