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VW Volkswagen

DDB, Paris

[4.96.069]

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“Rorschach” [00:30]# A man is seeing an analyst. He is presented with a series of Rorschach boards. Each time the patient associates things like oil spills, brake fluids and other things that attest to rather dismal experiences with cars. Naturally, when he sees the final Rorschach, which to all the world looks like a VW logo, the man is nonplussed. “A banana?” he volunteers. Claim: “VW. After all it’s so easy not to make a mistake.”

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"Rorschach" [00:30]# A man is seeing an analyst. He is presented with a series of Rorschach boards. Each time the patient associates things like oil spills, brake fluids and other things that attest to rather dismal experiences with cars. Naturally, when he sees the final Rorschach, which to all the world looks like a VW logo, the man is nonplussed. "A banana?" he volunteers. Claim: "VW. After all it's so easy not to make a mistake."

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