VW Volkswagen Golf
DDB, Amsterdam
[1.96.082]
More Info
VW Golf Gti “Wonderful Day” [00:50]# A happy couple driving through beautiful scenery with lots of pretty sights – everything cliched to the point of ridiculousness. In fact they are not so much driving but creeping at a snail’s pace despite the cuts to the car’s trunk, which displays the Gti emblem. When the driver revs up the engine a little he is immediately admonished by the girl to slow down again. He does so with an apologetic smile. In a super we are then informed that according to the Advertising Code for Automobiles, Art. I, it is “not permissible to advertise speed, acceleration or engine power.”
- Client VW Volkswagen Golf
- Ad Agency DDB, Amsterdam
- Art Director Lode Schaeffer
- Copywriter Erik Wünsch
- Production Company Mod Film, Stockholm
- Director Johan Camitz