![VW Volkswagen Golf](https://www.luerzersarchive.com/wp-content/uploads/1996/01/22387.jpg)
VW Volkswagen Golf
DDB, Amsterdam
[1.96.082]
More Info
VW Golf Gti “Wonderful Day” [00:50]# A happy couple driving through beautiful scenery with lots of pretty sights – everything cliched to the point of ridiculousness. In fact they are not so much driving but creeping at a snail’s pace despite the cuts to the car’s trunk, which displays the Gti emblem. When the driver revs up the engine a little he is immediately admonished by the girl to slow down again. He does so with an apologetic smile. In a super we are then informed that according to the Advertising Code for Automobiles, Art. I, it is “not permissible to advertise speed, acceleration or engine power.”
- Client VW Volkswagen Golf
- Ad Agency DDB, Amsterdam
- Art Director Lode Schaeffer
- Copywriter Erik Wünsch
- Production Company Mod Film, Stockholm
- Director Johan Camitz
More: VW Volkswagen Golf
Lurzer’s Archive
Log In1/ 0
Images
VW Volkswagen Golf
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.