VW Volkswagen Golf
DDB, London
[6.06.002]
More Info
Volkswagen Golf Plus “Boot” (00:50) #
The purchaser of a 32-inch TV is quite visibly
annoyed on contemplating, in the
boot of his car, his newly acquired yet
apparently too small set. Sales clerk and
manager assure him that he has been
provided with the correct merchandise
and measure it again just to check but
the man is not to be taken in: his Golf is,
after all, not big enough to fit in a 32-
inch-set crosswise. Yet enlightenment is
provided by the tagline: “The new Golf
Plus. A Golf. Just a little bit bigger.”
- Client VW Volkswagen Golf
- Ad Agency DDB, London
- Art Director Shishir Patel
- Copywriter Sam Oliver
- Production Company Epoch, London
- Director Stacy Wall