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VW Volkswagen Golf

DDB, London

[6.06.002]

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Volkswagen Golf Plus “Boot” (00:50) #
The purchaser of a 32-inch TV is quite visibly
annoyed on contemplating, in the
boot of his car, his newly acquired yet
apparently too small set. Sales clerk and
manager assure him that he has been
provided with the correct merchandise
and measure it again just to check but
the man is not to be taken in: his Golf is,
after all, not big enough to fit in a 32-
inch-set crosswise. Yet enlightenment is
provided by the tagline: “The new Golf
Plus. A Golf. Just a little bit bigger.”

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Volkswagen Golf Plus “Boot” (00:50) # The purchaser of a 32-inch TV is quite visibly annoyed on contemplating, in the boot of his car, his newly acquired yet apparently too small set. Sales clerk and manager assure him that he has been provided with the correct merchandise and measure it again just to check but the man is not to be taken in: his Golf is, after all, not big enough to fit in a 32- inch-set crosswise. Yet enlightenment is provided by the tagline: “The new Golf Plus. A Golf. Just a little bit bigger.”

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