
VW Volkswagen Passat
Arnold, Boston
[1.06.105]
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To the strains of a folk song featuring Western yodeling, another Passat with two young guys in it is seen driving in the shimmering heat along a godforsaken desert road somewhere in the American Southwest. They arrive at what looks like a typical truckstop cafe which, however, turns out to be, of all things, a sushi restaurant. The owner is busy preparing the food and the two guys pick up their sushi to go, head back to the car and put the perishable delicacy into the Passat’s glove compartment – which is air-cooled, a FVO tells us. “One of the 120 not-so-standard features in the all-new 180 horse-powered Passat.”
- Client VW Volkswagen Passat
- Ad Agency Arnold, Boston
- Art Director Alan Pafenbach, Colin Jeffery
- Copywriter Philip Squier, David Weist
- Production Company RSA, London
- Director Jake Scott
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