Volkswagen Passat “Honk” + “Megaphone”
(00:30) each #
Volkswagen presents the new Passat in
confident, yet consciously understated
fashion. In the first spot, a couple are left
standing behind a pickup despite the fact
that the light is green. The woman begins
to hit the horn. As the hunk gets out of
his pickup, the two of them can thank
their lucky stars that their Passat has a
“low ego emission” and is able to steal
off unnoticed. In the second commercial,
a couple driving through town encounter
drivers using megaphones to trumpet the
reasons why they bought their boastmobiles,”
among them the fact that they
were never cuddled by their father, or
somehow otherwise lost out in life. The
driver of Passat, with its “low ego emission,”
has no need for such antics.