VW Volkswagen Passat
DDB, London
[3.98.080]
More Info
VW Passat “Garage” + “Ruler” [01:00]# Two new spots from the Passat campaign which lauds the car as something as a labour of love that is the result of an obsession, namely that of the German people with cars in general. In the first spot a German housewife shows a couple her new home. While she whisks the curious visitors through the main part of the house, she presents the garage as the climax of the tour and elaborates on every single detail thereof. The second spot shows a lady in a German singles bar asking a patron (in German), “Is this a ruler in your pocket or are you happy to see me?” It is a ruler. Claim: “VW Passat. A car born out of an obsession.
- Client VW Volkswagen Passat
- Ad Agency DDB, London
- Art Director Richard Flintham
- Copywriter Andy McLeod
- Production Company Academy Films, London
- Director Peter Cattaneo
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