VW Volkswagen Phaeton
Grabarz & Partner, Hamburg
[2.07.011]
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Volkswagen Phaeton “Galanty Show” (01:25) #
Games in which fingers are used to project shadows onto the wall are generally
associated with childhood, yet Volkswagen has a new definition to offer in this
spot for the Phaeton taglined “Handmade Perfection.” The little game begins
with familiar, relatively simple figures such
as swans and stags, yet the shadow images we then see are horses standing
across the backdrop of an expansive skyline, and the scene subsequently mutates
into a park in which people are strolling
“Isn’t it beautiful what hands can do?”
- Client VW Volkswagen Phaeton
- Ad Agency Grabarz & Partner, Hamburg
- Art Director Christoph Stricker
- Copywriter Paul von Mühlendahl
- Production Company Deli Pictures
- Director Michael Reissinger