VW Volkswagen Polo
DDB, Paris
[3.90.061]
More Info
Volkswagen Polo “La Nouvelle Polo” [00:45]# For years now, French advertising for the VW Polo has been presenting the car as “the ant from VW”. It is thus only logical that the new version of the Polo should be launched as the famous ant’s daughter. Its birth from a flower is shown as a spectacular affair with many enthusiastic onlookers in the form of beetles, spiders and other insects.
- Client VW Volkswagen Polo
- Ad Agency DDB, Paris
- Art Director Philippe Rouby
- Copywriter Bernard Serf
- Production Company Les Producers, Levallois-Perret
- Director John Lasseter
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