VW Volkswagen Polo
DDB, Paris
[4.89.060]
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VW Polo [00:45]# The French claim for Volkswagen Polo is “the ant from Volkswagen” and this spot carries the analogy one step further. Based on a fable by La Fontaine, it presents the story of the cricket who, by not being properly prepared for winter, gets stuck in the snow and is rescued by the Polo ant.
- Client VW Volkswagen Polo
- Ad Agency DDB, Paris
- Art Director Damien Peyret
- Copywriter Eric Hollander
- Production Company Pac, Paris
- Director Barney Edwards
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