A commercial for the “Tough new Polo.” (What does this mean? That the old one wasn’t so tough? Tell that to the people behind of some of those successful ad campaigns for the VW Polo in 2005 and 2004!) The creatives who worked on this must have been watching Oliver Stone’s “Alexander the Great.” Where else would they have come across the idea of pitching the car in a polo match against players riding atop huge and rather ferocious-looking elephants? While it is hard to fathom how this was actually done, the result is pretty spectacular.