VW Volkswagen Polo
DDB, London
[2.06.006]
More Info
Guardian angels in car commercials have
been seen before, yet this time around
we meet one who seems downright
bored as he walks through a city watching
his colleagues protect their assigned
wardens. Wherever he goes, there
seems nothing to do. He gets excited,
however, when he sees his “warden”
drive by in her Volkswagen Polo, park
her car and get out of it. Only now are
his services required once again. Tagline:
“Volkswagen Polo. Built to protect.”
- Client VW Volkswagen Polo
- Ad Agency DDB, London
- Art Director Dylan Harrison , Feargal Ballance
- Copywriter Dylan Harrison , Feargal Ballance
- Production Company Academy Films, London
- Director Frédéric Planchon