VW Volkswagen Polo
DDB, Berlin
[2.06.008]
More Info
In a police car by the side of a highway,
an incredulous officer reads out an accident
report given to him by a young
driver (he may look familiar to Florian
Lukas, an actor in the 2001 German hit
movie “Goodbye, Lenin.”) This accident
involves a truck ramming the young
man’s car, causing it to roll over several
times, go through the central crash barrier
onto the other side of the road,
where another lorry catapults him down
a bank, etc. The driver listens to the
outrageous report unfazed. A tiny dent,
the driver hastens to add, was already
there. Super: “Relax. It’s the new Polo.”
- Client VW Volkswagen Polo
- Ad Agency DDB, Berlin
- Art Director Mathias Stiller , Kristoffer Heilemann
- Copywriter Wolfgang Schneider , Ludwig Berndl
- Production Company Soup Filmproduktion GmbH
- Director Edward Berger