Volkswagen Polo “Red Paper Clip” (01:15) #
This spot tells the tale of a man who sold
a paper clip over the internet in order to
get himself something bigger. The bartering takes him from a barrel of beer, a
generator, and sundry other items, until
he finds himself owning an entire house.
Pay-off: “Kyle bought a house with a
paper clip. Now you can have a Volkswagen Polo for just 100 Euro a month. Or
you could try with half a lemon.”